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Peter Guilford Senior Partner
Email: peterguilford@gpluseurope.com Peter's ten-year stretch as an official working for the European Commission has given him first-hand experience of all the major developments in EU policy over the last decade. Since leaving the Commission to co-found GPlus in December 2000, Peter has devised and run political and media strategies for major blue-chip companies in the technology, retail, media, transport, luxury goods and food sectors. He has been at the forefront of negotiations with the EU to resolve anti-trust and state aid investigations, anti-dumping inquiries, WTO disputes and customs problems. He is also closely involved in the growing public debate over food safety and nutrition and the way it impacts on EU regulation. He began his Commission career as Spokesman for Competition at the time when the EU acquired new rules to block big mergers. He then became Trade Spokesman in 1993, handling the Uruguay Round of world trade talks and subsequent global agreements on telecoms, financial services and information technology. Peter joined the Commission's international trade department in 1997 as a negotiator on China's entry into the World Trade Organisation. He then joined Romano Prodi's transitional office to advise the new President on media strategy, recruit the Commission's new team of Spokespeople and help set up the new Press and Communication Service. When Prodi entered office in September 1999, Peter became Deputy Spokesman running strategy, taking the daily press briefing and managing the Commission's overall media coverage. In November 1999 he spearheaded the EU's media handling at the Seattle world trade talks. Peter was Brussels correspondent for The Times of London for almost three years before joining the Commission. He has also worked freelance for Voice of America, German world service radio, American ABC radio, and the New Scientist magazine. Peter graduated from Durham University, England, in 1984 with an honours degree in modern languages. He also has a diploma in International Relations from the London School of Economics. He is fluent in English, French and Spanish. |